Build-A-Bear Workshop for Nintendo DS is a simulation game where players can create and personalize their own stuffed animals, just like in the real-life stores. As a family-friendly title, it targets younger audiences, allowing them to choose their bear, stuff it, stitch it, fluff it, and dress it with a wide range of outfits and accessories. The game encourages creativity and imagination as players can also interact with their bear through various mini-games, care for it, and play in different virtual environments, enhancing their virtual pet-owning experience.