The Urbz: Sims in the City for Game Boy Advance is a simulation game released in 2004. In this handheld version of the console game, players get to create and control Urbz, a hipper breed of Sims, in a city environment. Unlike traditional Sims titles, The Urbz focuses more on social interactions and working jobs to climb the social ladder. The game includes a reputation system, and players must build relationships with other urban residents and perform tasks to unlock new styles, social moves, and city districts.