Chase the Chuck Wagon is a promotional video game developed for the Atari 2600, released in 1983. The game was created as a marketing tool for Purina Dog Chow. Players control a dog as they navigate mazes to reach the eponymous 'Chuck Wagon.' Although not widely distributed and often deemed a marketing gimmick, this game has since become a collector's item due to its relative rarity and unique place in gaming history as one of the earliest examples of video game advertising.