Charm Girls Club My Fashion Mall is a simulation game for the Nintendo DS targeted primarily at young girls. As a genre, it falls under both the life simulation and mini-game collection categories. Players manage their own fashion mall, where they embark on a series of mini-games and challenges to build and maintain various shops and boutiques. Success is measured by the player's ability to attract customers, create trendy outfits, and keep the mall thriving. The game emphasizes creativity, resource management, and fashion-focused gameplay.